APRIL 2024
Penaid NG
Penaid offers accessible, low-interest loans to Nigerian pensioners (Padi) and students (Certifi) via user-friendly platforms developed through a four-stage process to ease financial burdens and improve lives.
Year
2024
Client
Penaid NG
Project Type
Web & Mobile Design
Duration
1 year
Summary
Penaid is a financial institution established to help pensioners and students access loans at minimal interest rates. The company’s mission is to support individuals in need during crucial moments. Whether it's to grow their businesses, support their children, or improve their overall quality of life.
Problem
The first challenge is the complicated and often exploitative process pensioners face when applying for loans, typically involving high interest rates. Secondly, student loans are largely overlooked in Nigeria. This leaves many students unable to pursue higher education. Another challenge lies in designing an intuitive user experience that serves two very different demographics: tech-savvy students and digitally inexperienced pensioners.
Solution
Penaid developed two tailored products to address these issues: Padi (for pensioners) and Certifi (for students).
Padi is the heart of Penaid. It was created to alleviate the financial burdens of pensioners. Its interface is designed with simplicity and clarity, guiding users through the loan process in as few steps as possible.
Certifi, designed for students and learners, adopts a familiar interface inspired by the financial apps they use every day. This design choice leverages familiarity to ensure ease of use and better engagement.
Results
Both solutions, Padi and Certifi, have led to improved customer conversion and retention through thoughtful, user-centered design.
